Branding

The new marks for DBU Athletics maintain and enhance the brand of the University while giving Patriot Athletics a distinct yet complementary identity. The easily-identifiable set of athletic marks is anchored by a bold, slightly arched "DBU", a revamped Patriot mascot mark, custom font, and a comprehensive set of color variations and sports-specific marks. The set allows for both flexibility and consistency within the brand extension and offers different themes with alternate color-way applications. The designs enhance the history and patriotic tradition of the institution with a navy, red, grey (highlights) and white color scheme, while firmly establishing a theme that well-represents the extraordinary dedication, passion, and Christ-centered focus of DBU coaches, staff, and student-athletes along with our fans, faculty, staff, students, and alumni.